As Creative Director, I oversaw a 2-year project to globally rebrand the ZOLL Medical brand. I worked with my internal team to create a new design format and brand voice. Changing ZOLL Medical from a more clinically marketing brand to more of an end-user marketing messaging. The project involved working with multiple divisional leads to buy into the rebranding direction. We needed to be sure the brand would work globally in up to 16 languages. The biggest piece of this rebrand was a complete update to the ZOLL.com website which was over 4,000 pages
