Numo Bone Broth
While I was at Lifetime I helped create and launch the Numo Broth brand, from the ground up. The brand essence needed to ensure it would stand out in a nascent food category and my team and I brewed up some meaty creative and activations to elevate Numo Broth on shelf and in kitchens across the country. From soup to nuts. I worked on creating the Numo Broth logo and packaging design, product photography, event materials, trade show booth, website design, videography, copywriting, experiential events, out-of-home activations, sales collateral and social media assets.